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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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13th November 2013

Does the Google Knowledge Graph Spell the End for Novice SEOs?

Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…

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5th November 2013

Matt Cutts: Do big websites equal high rankings?

Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…

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28th October 2013

Google’s Matt Cutts at Pubcon 2013

Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…

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2nd March 2013

The SEO Works New Sheffield Office

The SEO Works is Sheffield’s premier search engine optimisation provider, offering competitive content optimisation to a wide range of businesses. We currently manage over 120 websites for businesses including estate agents, e-commerce clothing stores, fitness trainers and re-sellers of peripherals. We have helped our customers achieve over 800 top three Google rankings. Search engine optimisation…

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