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SEO
2nd December 2024
How Google Decides Which Brands It Likes: 50 Site Case Study
In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding…
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SEO
4th November 2024
A Guide to Broken Links: How to Find & Fix Dead Links
You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’. Broken links on a website can make for a very frustrating search experience. They are bad for user experience…
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SEO
23rd September 2024
How We Transformed the Organic SEO of a Skin Surgery Brand
We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…
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SEO
9th September 2024
What Is A Sitemap? The Different Types, Uses & SEO Best-Practice
Maps have been an important tool used by humans for years. They provide us with a sense of direction and help us navigate unfamiliar surroundings. As much as maps are useful in the real world, they are just as essential within the digital landscape. Sitemaps are a website’s blueprint, ensuring that users and search engine…
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