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23rd April 2025

Ghost Jobs: The Dark Side of Branded Search

When brands post ghost jobs for SEO gains, who you gonna call? In March 2025, a high-profile industry newsletter went out to thousands of SEOs and digital marketers with what we think is a fairly controversial tip. It concerns branded search, something of a hot topic after a few insightful Google leaks pointed to its…

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21st August 2014

Google’s Greggs blunder

More known for their reasonably priced pasties than their online presence, Greggs has been causing a stir this week as a Google mix up resulted in a rather insulting change of image. On Tuesday, when searching for their favourite supplier of baked goods, Googlers were surprised to find that Greggs’ usual slogan of ‘Always Fresh….

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16th July 2014

Matt Cutts Takes a Break From Spam-Fighting

Matt Cutts announced a few days ago that he was taking a leave of absence for the whole of October and maybe longer. On his blog he says that it was something he and his Wife agreed he would do a long time ago to allow them to spend more time together away from work….

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18th June 2014

Google compromise on ‘right to be forgotten’.

Google has announced that they are putting into place a mechanism that will allow people to request removal of links that are no longer relevant and could be damaging. The website went live on Google earlier today and will follow a strict process of requesting that links to potentially damaging or embarrassing material from the…

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21st May 2014

Panda 4.0 – Could content reap rewards?

Matt Cutts announced on twitter last night that Google are rolling out an update to the Panda algorithm. The tweet simply announced the update, causing speculation and a flood of questions from SEOs about it. We have confirmation from Matt Cutts that the update is being rolled out, but no further information has surfaced. Some…

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