EDIT: The SEO Works won the Sheffield Business Award for Excellence in Professional Services. Read about the award here! The SEO Works has been nominated for an award at the 2015 Sheffield Business Awards which take place at the beginning of September. We have been nominated in the Excellence in Professional Services category, sponsored by…
Earlier this month, the Google Search Quality Team put out a warning to webmasters who repeatedly violate the terms of their Guidelines, with more severe consequences threatened for sites which are obviously spam-focused. Writing on the Webmaster Central Blog, the post initially outlines the general process of submitting a reconsideration request when your site has…
Last week Google announced that they would be rolling out an update to their Panda algorithm, which could take up to a month to complete. The Panda algorithm is used by Google to identify poor quality or spammy content and deal out penalties accordingly. The punitive action could simply be a drop in rankings or…
Last week Apple announced that they have created a way for content that appears in Apps to be indexed and searched on all Apple devices, using Spotlight and Siri. ‘Apple Search’ for iOS9 will allow indexing of deep-app content by using a trio of indices to organise app screens and formulate them into search results…
The SEO Works are pleased to announce that we won the Best B2C SEO Campaign category at the inaugural Drum Search Awards for our work with Patient.co.uk. The Awards, sponsored by Google, Bing, Yahoo and the Recommended Agencies Register, were hosted by The Drum to promote awareness of the great things the forerunners in the…
At the beginning of the month, you may well have noticed a change in your website’s search rankings. Many webmasters and news outlets certainly did, reporting that certain types of site were being specifically targeted – instructional or ‘How-To’ outlets such as About.com and eHow purportedly lost traffic, although Wikia and Wonderhowto simultaneously gained traffic,…
Google has launched the Search Analytics Report within Webmaster Tools as a long-term replacement for the Search Queries report. Although the new tool, which is currently in Beta, inherently fulfils the same purpose, it provides a far greater amount of functionality in terms of the data it collects and how that data can be viewed…
Last month we speculated that Google were set to alter their algorithm to favour mobile-friendly sites; now we have the proof. The mobile SERP algorithm used by Google is set to weigh more heavily towards mobile friendliness as a ranking signal and this will be in force from April 21st. This is according to an…
Tweets will now be indexed in Google as the micro blogging site strikes a new deal with the search engine. It is hoped that this will enable tweets made by users to be seen by non-users of the site. Rather than Google having to crawl the site for information manually, Twitter will now supply them…
Almost two decades ago, Bill Gates asserted that ‘content is King’, paving the way for the philosophy that subsequently took the internet by storm. The issue with company websites, however, is that there are only so many times you can update your services, or your ‘About Us’ section. Blogs have since been discovered as the solution to the…
During December Google confirmed that they have rolled out an update to their Pigeon algorithm that affects local searches. The Pigeon update was confirmed to have hit the UK in the middle of December, bang in the middle of the Christmas shopping season for local business who may rely on their online presence to succeed….
Whether you’re creating a website for the first time or redesigning your existing site, it’s important not to forget about Search Engine Optimisation. If you’re in the process of a redesign, then you don’t want all the good rankings you’ve built up over the years to be lost because your new site isn’t properly optimised….
SEOs around the world started noticing changes in data late last week and the rumours have been confirmed. Google has officially launched its latest algorithm change; Penguin 3.0. This update comes a year after the previous Penguin update, Penguin 2.1, with spammy link profiles the most likely target again. Penguin was first introduced back in…
On 28th August Google announced that they will no longer be showing authorship and rich snippets in their search results. The announcement was made by John Mueller, a Webmaster Trends Analyst at Google, via a Google+ post on the 28th. This isn’t a sudden change of heart though, Authorship has been gradually on the decrease…
More known for their reasonably priced pasties than their online presence, Greggs has been causing a stir this week as a Google mix up resulted in a rather insulting change of image. On Tuesday, when searching for their favourite supplier of baked goods, Googlers were surprised to find that Greggs’ usual slogan of ‘Always Fresh….
Matt Cutts announced a few days ago that he was taking a leave of absence for the whole of October and maybe longer. On his blog he says that it was something he and his Wife agreed he would do a long time ago to allow them to spend more time together away from work….
Google has announced that they are putting into place a mechanism that will allow people to request removal of links that are no longer relevant and could be damaging. The website went live on Google earlier today and will follow a strict process of requesting that links to potentially damaging or embarrassing material from the…
Matt Cutts announced on twitter last night that Google are rolling out an update to the Panda algorithm. The tweet simply announced the update, causing speculation and a flood of questions from SEOs about it. We have confirmation from Matt Cutts that the update is being rolled out, but no further information has surfaced. Some…
Travel and package holiday giants Expedia are rumoured to have suffered a massive blow from a Google penalty for unnatural link profiles. Search Metrics reported a 25% drop in traffic from Google to Expedia overnight around 22/12/2013 and although Google nor Expedia have confirmed anything, it definitely correlates with the kind of drop we would…
Google has got stuck into 2014 right away by seemingly pushing out a new algorithm update in early January. A few people have been sounding off about movement in rankings that have been stationary for some time, both minor position swaps and major leaps/falls, which has fuelled speculation about the update although Google are yet…
Zachrome is a World leader in electroplating and machining for the marine and mining industry. With over 50 years experience of hard chrome plating, they supply a number of specialised clients across Europe and North America. Many websites start out as an attractive contact page, a showcase of the company values, products, services and mission…
Consumers turn to search when it comes to fashion. We can look at search demand, and patterns in geographic data, to see the fashion trends and top searches that are used all year round and each fashion season. Asquith London is a leading UK retailer and wholesaler of high quality yoga clothes. After years down…
Linear Recruitment are one of the UK’s leading construction recruitment agencies. With our help they have achieved fantastic online success, with over 800 new candidates and clients visiting their website every day. Linear Recruitment Ltd receive, on average, over 1200 CV’s posted via their website every month. “We have been in partnership with The SEO Works Ltd for…
The Lakes by Yoo is a unique development deep in the heart of one the most beautiful locations in the UK. The Cotswolds is a tranquil and desirable haven for those looking to escape city life, or for those relocating for a better quality of living. The SEO Works are proud to help The Lakes…
Patient.co.uk is a leading healthcare website based in the UK. They offer information regarding thousands of conditions and medicines, providing excellent resources to both the public and healthcare professionals. The SEO Works provide expert optimisation for search phrases that people use on Google. For example, when concerned parents search on Google for symptoms such as Wheezing…
Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there…
Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…
Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…
Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…
The SEO Works is Sheffield’s premier search engine optimisation provider, offering competitive content optimisation to a wide range of businesses. We currently manage over 120 websites for businesses including estate agents, e-commerce clothing stores, fitness trainers and re-sellers of peripherals. We have helped our customers achieve over 800 top three Google rankings. Search engine optimisation…
There have been some pretty great GoogleBombs over the years. However we now think that this form of prank is now coming to an end as a result of recent algorithm changes – but more about that later. For those not in the know, a GoogleBomb is the art of manipulating the search results to…