We’ve picked up an international accolade at the AVA Digital Awards! The AVA Digital awards is an international competition designed to recognise outstanding work in digital communication. The Association of Marketing and Communications Professionals (AMCP) administers and judges the AVA Digital Awards. Judges are industry professionals who look for companies whose talent exceeds a high…
Here’s our roundup of some of the latest developments in search: Intrusive Interstitial Mobile Penalty Goes Into Effect Google have been rolling out their new ranking penalty which targets “pages where content is not easily accessible to a user on the transition from the mobile search results”. The ranking penalty was first announced in August….
Here’s some super mobile marketing facts (provided by our friends at Google) which outline the huge shift we are seeing in the use of mobile to support online research and buying. Bottom line – if you aren’t using mobile channels as part of your digital strategy, you won’t be getting your best return on investment….
If your website contains popups or popovers on mobile, look out, as Google is set to start penalising for this. Google confirmed they began rolling the mobile interstitial penalty this week. Essentially this is a penalty for mobile websites that restrict access to content that the user has searched for. Google have described it as…
We’ve been gazing into our crystal balls and planning for 2017. Here is what we think will be big this year in the ever-changing world of search marketing. Mobile Comes First With the percentage of people using mobiles to search growing, Google are moving to prioritise mobile devices: mobile-first indexing was announced in November 2016 and…
Here’s our take on “The Night Before Christmas”….Season’s Greetings everyone! Twas the night before Search-mas, and all through the office, Not a creature was stirring, not even a Laurence. The Meta was placed in the title tag with care, In hopes that St. Google soon would be there. Young Steve was dosing in his office…
John Mothersole, Chief Executive of Sheffield City Council, officially opened the doors to The SEO Works’ new offices this week. We recently moved to a new space that will allow us to grow further. It was great to meet John and discuss the role of digital in new business, whilst presenting our company and the…
The chambers of William Clegg QC, 2 Bedford Row, is a leading UK team of barristers. The members practice many types of law, mainly crime and white collar fraud. They enquired about our SEO for barristers service. We researched their industry, optimised their website for key search terms, and now the site receives over 600 visitors per…
Last night The SEO Works picked up an award at The UK Search Awards, the premiere celebration of the Search marketing industry in the UK. Hosted by comedian Jason Manford, the awards ceremony was held at the prestigious Bloomsbury Big Top in London. The awards attract hundreds of entries from the leading search and digital…
The SEO Works is an approved supplier on the Crown Commercial Service’s Digital Marketplace. You can find us under the G-Cloud 8 Framework, under Digital Outcomes and Specialists, with many of our solutions featured on the Marketplace. G-Cloud 8 is the latest iteration of the Crown Commercial Service’s purchasing framework that enables UK Public Sector…
The SEO Works is a winner in the 2016 Summit Marketing Effectiveness Award competition for their work with a leading online outdoor retailer. The Summit Marketing Effectiveness Award (Summit MEA) is an international competition and is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or…
We’re pleased to announce that we’re finalists at the UK’s largest search awards event, the UK Search Awards. Edit: we won! The UK Search Awards were created over 6 years ago to recognise the finest talent across the search industry, and attract hundreds of entries from across the UK. We’re proud to have reached the…
Google have just released a new transparency report which contains details of the volume of copyright complaints they receive. It appears that year by year, the number of requests has increased by a staggering amount. The figures show that so far in 2016 (September) over 342,000 sites have been affected by copyright complaints and over…
As existing Google Partners, The SEO Works have been invited by Google themselves to take part in the Google Partner Specialist Programme. This accreditation demonstrates to clients a breadth of talent and experience across all Google advertising networks. Reserved only for the best of the best Becoming a Google Specialist Partner means we are now…
Google has confirmed that they’ve began rolling out the Penguin 4.0 algorithm. It is around two years ago that they released a Penguin update, called Penguin 3.0 in October 2014. Penguin primarily focuses on unnatural links (that being said, it isn’t just about bad links). Up to now, the filter was only run periodically, with…
The SEO Works have recently moved to new larger offices, located at Metis on Scotland Street. We found it necessary to move and find a space that will allow us to grow further, to meet the demand for high quality digital marketing services. Our new open plan offices allow the marketing teams to work in…
The dramatic impact that a position on the first page of results can have to a business has given companies like Google (who hold an 86.75% share of the UK search market) an enormous amount of influence over the shape of the World Wide Web. When a query can be answered by more than one…
We are well aware of Google’s ongoing legal troubles with European government. Possibly the most dramatic being the raid of Google’s Paris offices back in May, as part of a long running investigation into their tax affairs. In the latest exchange, the European commission, which is the executive body of the European Union, has proposed…
Google has become an increasingly important channel of referrals for a wide array of businesses. Over recent years the development of local search and services such as maps has opened the door to small businesses and service providers to new opportunities for search coverage. The introduction of the Google my Business platform has allowed users…
Manipulative SEO practices can cost your website to lose rankings, traffic and business. Google has the power to penalise websites which it identifies as breaking their guidelines or employing unethical SEO practices. Businesses large and small have been caught out after being sanctioned with Google penalties. Back in early 2014 the major travel website Expedia…
More changes have arrived for Google as the search engine officially launches expanded text ads which allows for double headlines in ads. Responsive display ads have also rolled out after their announcement at the Google Performance Summit back in May this year. The new expanded text ads allow users to include two headlines with up…
The relationship between search engines and social media platforms is often debated and always changing. There is a lot of speculation about how much of an effect it can have on search performance. Social networking activity has changed since Google was first developed, when social networking was extremely limited compared to present day. Google have…
New tools have been rolling out by Google lately and the next is to allow users to understand what its ad-tracking service has learned about them. The new account setting, called ‘My Activity’ lets users review everything Google has tracked about their behaviour using search, Google Chrome, YouTube and Android. However, users can opt out…
Here at The SEO Works, we’re experts in recruitment SEO. We make it our mission to bring your UK-based recruitment agency to the top of relevant searches on Google and other search engines, by carrying out a thorough internet marketing campaign. By employing proven, white hat recruitment SEO techniques, we can figure out what needs…
Think you know a thing or two about Google? We sure do, but even we didn’t know most of these 10 facts about Google. Prepare to be blown away! 1. 16% of Google’s daily searches are ones Google has not seen before Out of all the searches that have been made since Google was released…
It seems lately that Google has been having a shift around with it’s appearance. From the change of the “Ad” label colour last week, to the latest increase in the width of the main search results column. Although this may not appear too much of a difference to the user, this change impacts everything Google…
Right now, there are a large number of websites that fail to take into account seasonal SEO activity. It is something that often goes ignored by website owners, even though it can have a highly beneficial effect on rankings. Even though any potential ranking increase would be temporary there is always the possibility that it…
Google announced that they are putting into place a content removal tool mechanism that will allow people to request removal of links or pages that are no longer relevant and could be damaging. The Google content removal tool is now available in Search Console and will follow a strict process of requesting that links to…
At their performance summit earlier this week Google announced new ways for businesses to promote their brands to the increasing number of consumers using mobile devices to perform local searches. The change has been welcomed by owners of brick and mortar businesses wishing to take advantage of the integration of digital devices into our offline lives….
“Every year there are trillions of searches on Google.com and over half of those searches happen on mobile. “ This is the statement made by Google during their recent performance summit, confirming that the global search volume for all queries is two trillion (2,000,000,000,000) or more. This is the first confirmation Google has made of its…
Google have released a new tool to help users test whether a website is mobile friendly. With mobile devices now accounting for over 50% of all search queries in Google globally, it’s now more important than ever to make sure your site is as accessible to mobile and tablet users as it is for desktop…
The SEO Works are proud to be offering their support to the oldest football club in the world, Sheffield FC. Through a new partnership, we are providing our ongoing knowledge and expertise to help improve the club’s web performance and boost their online visibility. The SEO campaign begins during what is an exciting period for…
Previous Google updates have rewarded websites which serve content to mobile devices in a form befitting the restrictions of such a device. These restrictions include small viewports, restricted processing power, and slow internet access. Although using responsive design addresses the first of these limitations, it still takes mobile devices considerably longer to download and render…
Since it’s data removal from Google Webmaster Tools back in 2009, and the lack of updates since late 2013, the removal of PageRank has not come as a surprise to us in the SEO industry. However it will have an impact on how we evaluate websites when building upon and refining the backlink profiles of our clients’ websites….
We’re delighted to be nominated as a finalist at the Drum Search Awards 2016, in not one but two categories! The Drum Search Awards are the biggest and best awards night in the industry, bringing together companies who are at the forefront of search. Winning an award here is a great opportunity to prove the…
Clients often ask us “what is a link profile and why is it important“? Link building is one of the most important factors when it comes to ranking a website. It is important to have a variety of links pointing towards your site, however there is always the risk that poor quality links could attract…
The three most important factors in Google’s algorithm are content, links and Rankbrain, Google’s new artificial intelligence system. The revelation was made earlier in the month in a live seminar with Senior Google Search Quality Strategist and SEO expert and Andrey Lipattsev. During the seminar, Andrey confirmed that Rankbrain is the third most important ranking factor,…
As a leading search marketing company, we are delighted that we have been invited by Google to to become members of their exclusive Google Elevator programme. By invite only, this exclusive initiative has been designed to enable Adwords teams with exceptional potential to grow to new heights. A high growth agency Being recognised as one…
The European Search Awards are a celebration of the very best in SEO, PPC and Content Marketing from across Europe. These awards recognise outstanding campaigns and teams from the many countries throughout Europe. The European Search Awards are an international competition that celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe….
The SEO Works has won another award, this time for Excellence in Professional Services, at the Sheffield Business Awards. We were able to demonstrate excellent business management, strong financial performance, great client testimonials, and a positive impact on client results. As a growing agency we were delighted to receive another accolade after our success at…